Hyundai Glovis (Advertising)

CRooM created advertisment for Hyundai Glovis Co., Ltd. LED lighting departement in Germany. The Hyundai Glovis creative concept is essentially the story behind the eco- friendly LED lighting messages presented in an ad. It ties together the friendly characters and illustrated elements in advertisements to helped convey a memorable and effective message to create the desired behavioral response from the target street lighting market.